If you've hired an agency to build your Shopify store and things just don't feel right, you may have hired the wrong partner. With the wrong Shopify agency, you could end up with a store that fails to meet your needs or expectations. But by watching out for warning signs, you'll be better equipped to find a partner dedicated to your success.
The ideal agency will be communicative, knowledgeable, receptive to feedback, and have a proven track record building thriving Shopify stores. If needed, don't hesitate to have an open conversation with your current agency or look for a new partner that checks all the boxes.
Here Are Some Warning Signs To Look Out For Before Hiring a Shopify Development Company
1. They Don't Have Experience Developing Complex Shopify Apps
If the Shopify development agency you hired to build your Shopify app doesn't have experience developing complex apps, you could end up with a subpar product. Some warning signs to watch out for:
They can’t show you live samples of other apps they’ve built: Every reputable Shopify developer will have a portfolio of live apps they’ve created for other merchants. If they have little to show you, that’s a red flag.
They don’t seem familiar with Shopify’s API and app capabilities: The Shopify API allows developers to build all sorts of powerful features into apps, from modifying storefront functionality to integrating with external services. An agency that isn’t well-versed in the API won’t be able to leverage it properly.
They can’t articulate a clear development process: Building a Shopify app requires careful planning, design, development, testing, and launch. If the agency can’t walk you through their step-by-step process for creating an app, that signals a lack of experience.
They don’t ask enough questions: An experienced Shopify developer will ask you many questions about your business, customers, app goals, and features to determine the best solutions. If the agency doesn’t seem interested in learning the details, they won’t build an app tailored to your needs.
They promise unrealistic timelines or low costs: High-quality Shopify app development takes time and money. Be wary of agencies that claim they can build a complex app very quickly or very cheaply.
2. Their Communication Is Poor
A Shopify development agency that doesn't communicate well is a major red flag. As with any partnership, communication is key. Lack of prompt communication, progress updates, and transparency in decision-making may indicate an unsuitable agency.
Poor communication is a result of:
Lack of organization: The agency may be disorganized or over-committed, making it difficult for them to keep clients up to date.
Lack of experience: Less experienced agencies may not fully understand the importance of constant communication and transparency. They haven't yet learned that clients deserve to be involved in the process.
Lack of respect: Some agencies simply don't value their clients' time or input. They forge ahead with a "we know best" attitude, rather than taking the time to explain their approach or get your feedback.
Staffing issues: High employee turnover or lack of sufficient staff can make consistent communication a challenge. But that doesn't excuse the agency - they should still have proper processes in place to keep clients informed.
If an agency's initial communication is lacking, it is unlikely to improve throughout your project. Keep looking until you find an agency that understands communication is the foundation of a good partnership and provides exceptional Shopify development services.
3. Their Developers Aren't Certified Shopify Partners
If the Shopify development company you hired isn’t certified Shopify Partners, that’s a major red flag. Shopify Partners have been vetted by Shopify and have proven their expertise in building Shopify stores. Uncertified developers may lack the necessary skills and experience to deliver up-to-date Shopify development services.
Shopify has a rigorous certification process for its partners. Developers have to pass an exam testing their knowledge of Liquid, Shopify Theme development, store design, and app building. Only the top-performing developers are awarded Partner status.
Hiring a non-certified agency is risky because:
They may not fully understand the Shopify platform and how to optimize your store. Your store’s speed, security, and conversion rates could suffer as a result.
They won’t have access to the same resources as Partners like the Partner Academy, exclusive events, and early access to new Shopify features. Your store won’t benefit from these opportunities.
They can’t offer you a 90-day post-launch support guarantee. Certified Partners guarantee support for 90 days after launching your store to ensure everything is running smoothly.
They may overpromise and underdeliver. It’s easy for inexperienced developers to make lofty promises they can’t fulfill. Certified Partners have proven their ability to build amazing stores.
Your store’s rankings in the Shopify App Store and sales channels may be lower. Shopify tends to rank Certified Partners higher, giving their clients’ stores more visibility.
Opting for uncertified developers to save money often results in getting what you pay for. For your Shopify store, it’s worth investing in experienced developers who can set you up for long-term success. Certified Shopify Partners like CartCoders have the skills and expertise to build you a high-performing store that will scale with your business.
Conclusion
Ultimately, seek a development partner who listens, understands your goals, possesses the necessary skills and expertise, and delivers exceptional results for your Shopify store. Don't compromise. If you identify any of these warning signs, consider switching to an agency that values your business and provides the attention it deserves.